There are many layers to the food sector within a city's economy, from the Food produced locally to the food distribution, the foodservice sector, and all the side sectors relying on these industries. The impact of this mega-sector can be monitored through figures such as employment or growth.
It is how we have looked at the food sector for decades. However, in 2021, our perception of Food has drastically changed. The tons of potatoes produced are no longer the sole indicator. Food will always remain an important sector that will provide economic growth and jobs to citizens.
But today, economic monitoring is shifting to include quality assessment and any additional added value that the activity can bring at the local level. More and more business models are reviewed with consumers willing to pay the fair price and entrepreneurs looking to reduce the intermediaries to reduce costs and control quality.
What are the keys to success for this Boost Recipe from Cali to Chicago, Hong Kong, and Lisbon? How can a city successfully activate the proper mechanisms to ensure that the local partners take ownership of the magic of circular economy in its holistic approach? How can the essential informal sector of Food integrate this great city project?
An entire day of the conference has been dedicated to this issue, addressed through key-note speeches, a roundtable, and a collaborative workshop. So, together, participants joined forces to build a Boost Recipe collectively for a regenerative local food Economy:
Aine MORRIS, Founder, Bristol Food Union
Elizabeth MOURA AFFONSO, Regional Coordinator for Circular Development, ICLEI
How city food actors play a crucial role in Cali's economic development with local food entrepreneurs:
Oriana GARCES, Communication Director, Asocaña, Agroindustrial Sugarcane Sector
Johana VILLADA CAMELO, Designer for Artesanias de Colombia
Cristina NÚÑEZ, CEO Gastrotours
Martha JARAMILLO, Chef & Restaurant Owner
Following the morning's inspiration and discussion, participants were invited to participate in a world café workshop to discuss
the food sector's challenges and opportunities to develop the local economy. The exchanges have highlighted the different ingredients a city can use to boost a virtuous economic food sector and inspire all Délice members:
Communication Director, ASOCAÑA, Agroindustrial Sugarcane Sector
Social communicator and journalist from the Universidad del Valle, Oriana has an extensive experience in strategic communications in entities such as the Ministry of Foreign Affairs, the Ministry of Defense, and the Presidential Council for National Security. In addition, she worked with media such as W Radio and El País de Cali and won 2013 the Simón Bolívar Award in the category Scholarships for young Journalism-Press.
Designer for Artesanias de Colombia
Industrial Designer, specialist in Design Management trained in Bogota and Barcelona. Johana has been involved as designer for Artesanias de Colombia for over 10 years, supporting local artisans in the development of their skills.
For 9 years, she has participated in different interdisciplinary teams of Artesanías de Colombia, in programs such as the "Hecho a mano" Quality Seal. From 2020 to date, she is the liaison for the Innovation and Design Laboratory for Valle del Cauca, supporting specific projects to increase the supply of local restaurants from the artisans of the Region for all needs of potery and cutlery.
Chef & Restaurant Owner
Chef and owner of restaurant El Ringlete, Martha is committed in using her talents to highlight local products, preserve the ancient food culture and support small-scale producers.
She is involved in various projects involving youth and the protection of the Colombian forest. Her aclaimed work has placed her as one of the leading female chefs of the region.
Founder & CEO of GastroTours
Engaged food entrepreneur Cristina created GastroTours, proposing food tours in Cali, highlighting the local food culture through the different communities.
Through the conception of her tours, Cristina managed to create solid links and a positive dynamic within the different local neighborhoods. The tours celebrate the diversity of the population of Cali, each with their own food culture.